A Fortnight Web Presence?!

Sounds exclaiming right? Yes, for many it might be exclaiming whereas if you are a bit geeky in today’s web world, creating quite a good online presence within a night is nothing impossible. All you got to do is to be patient, have a proper plan and implementation strategies. Let’s get a glance into this.

A web presence can be for creating traffic to your sites or blogs. SEO opens up wide windows into realizing this one goal. Whether your site talks about a product, a service or just a piece of information, you need to identify your target readers or web visitors first. Once you develop ‘Organically Rich’ contents with relevant keywords to be posted into your site, then a majority of your work is done. The Keyword selection is the cream of the game and you need to invest time into this one step.

Next comes the level where you have to promote or advertise your web presence to the target audience. We shall look into a series of possibilities, but the selection criteria of each depend upon the user.

Social Networking Sites

Make use of the heavily trafficked ones such as Facebook, Twitter and MySpace for a kick off. In later stages build a network that favors your page and engage them in conversations.

Blogs

Here too, you can use the most powerful and highly reachable blogs such as WordPress and Eblogger. Optons such as Tumblr, SquareSpace, Typepad, Posterous Spaces, and Compendium Blogware, Drupal etc can also be looked into based on your priorities.

Videos

You can have real life videos, animations or even PowerPoint presentation regarding your product, service or informative content posted onto sites such as YouTube, Google videos etc for creating traffic. If specific keywords are being tagged along with such postings, these video sites themselves will enable a good traffic to your content automatically.

Plugins

Plugins are crucial for many web users, especially after smartphones have bombarded the consumer electronics market. Using RSS feeds button, affiliate links, Facebook and Twitter Plugins, Blog Plugins etc on your main web page will enable to create cyclic or repeated traffic.

Reviews

If you are good in writing, being a good critic then you can make use of the numerous article and review sites for posting you contents. Sites such as ezinearticles and articlesnatch are examples where people post their contents for free, but most of them with a hidden agenda to drive traffic to their main web pages!

Business via B2B SEO for Traders

Small start-up business firms, being concerned about their expenses, always need to establish a strategy that reduces their costs. This can involve many tactical practices, of which cutting down the marketing expenses is a big shot! Start-up firms who are Business-to-Business (B2B) traders of products and services aims at reaching their targeted customers via various approaches. Marketing online through the numerous paid and unpaid B2B platforms is a big entry point to achieve this target.

Search Engine Optimization, as most of us might know is a set of practices that complements each other’s in order to create a required traffic level to the web presence of a piece of information. For traders, making use of B2B platforms by incorporating few SEO skills will assist in reaching their target fast. Let’s get this in detail through an example. Alibaba.com is a worldwide B2B trading platform deep-rooted in China. Anybody who intends to buy or sell things from a business viewpoint can register either free or paid memberships with Alibaba. Sellers can have webpages to key in information of their company, business, products and services. Buyers on the other hand can key in their buying interests. Alibaba after verification will match the buyers and sellers interests in order to initiate a business deal. Now, this can be even better by the suggested SEO’s. Traders can do basic Keyword based studies which indicates the keyword searches related to the business, product, service or the industry. Creating content that is ‘Organically Rich’ with these highlyb relevant keywords and tagging them with sites like alibaba will notify search engines like Google on the genuine availability of a piece of information.

Alibaba, is just one such example. There are business directories online that will help you identify various local, international and industry wise segmented B2B platforms. Simply creating a profile page in all such directories also won’t help in a long term basis, instead key in relevant information only with platforms that are frequented by your targeted users. One another advantage of using them is that major such platforms like Alibaba and eBay have already got a genuine identity and traffic via major search engines and registering with them will help businesses get noticed much faster.

Remember SEO as discussed before, is a multilevel game and only a combination of various proven SEO techniques will yield good results. IF you are a trader stuck with your marketing online, start signing up with these B2B’s and get your organic traffic for a competitive advantage.

Role of Speed in SEO

Google has crawled into every facets of this tech networked globe! A presence over the net means getting closer with Google. We have seen the wide array of Search Engine Optimization tools and techniques used by marketers and individuals in promoting their web content for some time. It all focuses on Google’s criteria to rank pages and contents. This indicates some 200 over odd signals used by Google’s spiders to rank web pages. Now, one area that was left unattended or less attended by most marketers is with the speed of their web pages. Yes, Google has much of its focus now on fast loading quality contents.

It might sound odd, but in reality Google uses a combination of various such tools for ranking web pages. So why not trying to improve the speed of your web page as well? Make it simple, you as a user will wait or not for some 10 seconds for a flash to load or a page itself to load? None of us do. Hence we need to make sure that our contents are easily loadable. The point out here is something even worthier than just a site rank. It’s about the end user. Yes, most end users won’t be interested in your web content if it takes time to load. Whether it’s a product or service that you are selling or just a piece of web information, they will easily switch back to the results page due to a lagging download.

As far as search engines are concerned, it’s easier to use ‘speed’ as a factor in ranking a web page. While indexing your web pages, the Google Spiders will report on the loading time taken for each of the pages in a site. An average amount of time will be calculated over a specific period of time which will have an overall impact on Google’s ranking. This doesn’t mean that a site which loads in 4 seconds ‘will’ get better ranking as compared to another that takes 6 or 8 seconds to load.

When starting a new website, it’s advisable to select a web hosting company that offers faster services. Fast hosting will offer your web visitors a better surfing experience and will motivate them to visit the site again and to promote via word of mouth.

Site speed is not the only factor that Google takes into account. But remember, it’s something that can definitely add on the ranking criteria, an easy tool to get listed in search engines faster.

Keyword Research – Foundation of SEO

Key words, they form the basis of any Search Engine Optimization campaign. Every page of your website should carry targeted keywords. The content of the page depends completely upon the owner, but the manipulation of the contents into effective keywords, largely depends upon effective utilization of various keyword research tools.

Online world is equipped with open source and paid tools for SEO’s. The following are some of the paid and unpaid, Keyword Research tools.

Free Tools

  • Google Keyword Tool
  • Wordtracker

Paid Tools

  • Market Samurai
  • Micro Niche Finder

Market Samurai and Google Keyword tools are the leading ones respectively in the paid and unpaid categories. Both have a frequently updated database on keywords. If you are ready to pay a little extra, Market Samurai can take you on a sure hit trip in the web world. Wordtracker is another option, but the limitation of results to 100 numbers and extra payment thereafter makes it a less friendly option to many.

Let’s take a closer look into Google’s Keyword tool. Being simple, user friendly and free of cost, its og no surprise that the Keyword tool has become a hit this fast. You will have to come up with the top keywords that will sell your content online. Then you can feed in those keywords one by one into Google Keyword tool’s search bar. Upon search, keyword tools will list down the Global Monthly Searches (GMS) and Local Monthly Searches (LMS) report of the provided keyword. Say for instance your keyword is having a GMS of about 30 million. This indicates a tough competition. Using this keyword can be profitable, but needs extensive amount of time and money to be pumped in.

Users can also make use of the secondary report of allied or related keywords automatically generated by keyword tool. This long list of keywords also acts as a checker whereby you can cross check to identify any keywords missed out by you. While optimizing the web contents with the selected keywords, users can try many trial and error sessions to identify the closer words that will bring in traffic.

Remember, search engine like Google is far brilliant than what we think, and doing so mechanically rather than in a natural way can create poor traffic to your contents. Always do a thorough step by step process of keyword identification and keyword research with the help of such tools to make sure the beginning of an online success!

Keeping Up With Facebook’s Pace

One of the most staggering facts exhibited in Facebook’s public filing recently, threw light to the strength of ‘mobile traffic’ online. More than 50% of Facebook traffic was through mobile handheld devices such as smartphones and tablet PC’s. What is even more exclaiming is that the smartphone penetration rate in the United States has crossed 50% and is expected to be above 65% by the end of the year. This has accelerated the Facebook Business Pages to divert their Facebook SEO campaigns into a more active direction.

Mobile Organic Search

  • What we need is to have a presence in the 1st search page results. Mobile users are never even thinking of going to a 2nd page of the results! Let’s see some tactics.
  • From your desktop site, you already link to your FB profile. Brand name can be included as the anchor text for the link and try to avoid the ‘Find us in Facebook’’ plugin.
  • In your profile name, try including few keywords as choice. In this way you can optimize the title as well as the URL of your FB profile for matching with the keywords.
  • Upon getting relatively good traffic to your Facebook page you can get an easy to remember Facebook URL. For example if your FB URL is like https://www.facebook.com/profile.php?id=1115529110, you can change it into http://www.facebook.com/(name provided by you).
  • Your FB profile has got valuable Text Fields. Making use of the options such as ‘Info’, ‘Description’ etc with Organically Rich contents can get you sustainable traffic over a long period.
  • Follow the much used strategy of linking your FB page from other social profiles of yours. Connecting with your blogs and video sites are proven tactics.
  • Crawler activities on FB can be monitored once you setup branded redirect tracking links while linking profiles.

Mobile Paid Search

These days many brands are using their FB profile as a mobile PPC landing page. Some ways to maximize mobile engagement are as follows:

  • You need to connect to the exact mobile landing page. Normally FB redirects those offline smartphone users to m.facebook.com Info page, which is likely to change as ‘Timeline’ is already rolled out for smartphone users.
  • Be aware of the fact that mobile users while clicking on your FB links from other web sources mostly requires user name and login password to be keyed in every time ad this annoyance can turn away the user, unless he or she is redirected using their FB app.