SERP or Search Engine Result Page is basically the webpage that you’ll see when you search any particular search using Google, Yahoo or any other search engine. All these search engines are using different yet similar ways to list down your searches. Understanding how this search engines works is vital especially for beginners who are looking into profiteering from online business.
As a beginner, you should know that there are three basic search engines results. Those that are generated by search engine, those generated by human moderators and paid listings.
Paid listings are usually used by bigger corporations or individuals who are willing to pay extra for their site ranking. You can see that paid listings are added on different parts of SERP and you could easily distinguish them.
Human moderators go through your site and ranked it better based on relevancy criteria. This is definitely something that is out of your control
The above search generated results are more costly and out of a beginners grasp. So focus more on organic search engine results. The key to get your website into the first pages of SERP is by understanding that the search engine spiders, the background program that surf the web and indexing your site or pages, is wholly responsible for your ranking. Because bottom line, that is what you should aim for.
Now, how does search engines works and how do gain your footing on SERP. There are so many articles out there but I’m going to tell you only three ways to get you started.
1. Choosing the right keyword
You can use free Google Keyword Tool for this. Bear in mind that the highest searched keywords might not be the best one for your site. Choose something that is more unique to your site yet have a good amount of searches.
2. Build your links
This is a vast subject that can’t be explained through a single post. But essentially you should know that when two relevant sites are linked together the search engine will index it better. Though, as I mentioned, the issue of linking are much more complicated than it seems. So do more research on that.
3. Having brilliant content
This is very important. Since the earliest time when search engines were created, content had been the crucial key on getting good ranking in SERP. Not only that, you must understand that visitors to web pages are looking for information. Having brilliant content will not only establish you on SERP by organic research but also repeated visitors.
We can’t ignore that SERP are a bit of a mystery. Everyone wants to be there, many seem to have a map but nobody can really guarantee you’ll get there. Unless you’re willing to pay more money for a private jet. Even then you might not end up where you want to go.
But just start walking. You’ll reach there sooner or later.