Archive for November 23, 2011

| November 23, 2011
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How To Effectively Market Your Online Business

So you heard all those stories about some internet marketer making thousands online. Does it attract you so much that you are considering leaving your full time job and join the rank of successful internet marketers?

Now before you decide to join the bandwagon, you should understand that making profit through internet marketing is not a clear cut simple job. If you do your research properly you’ll find that there are lots of bloods and tears involve. I’m not trying to scare you here. Making good income is probable through online business but you do need to learn some marketing tricks.

Understand that marketing an online product is not so much different from marketing an offline product. So if you actually have the salesman mentality or did some study on offline marketing, you have a good start. If not, just start with asking yourself the following questions.

1. Who is buying my product?

This is known as identifying and targeting your buyers. Understand who you are selling your product to. Who will buy your product? At the same time, understand about niche and focusing on your target buyers. If you intend to sell your product to everybody, it will probably doesn’t work. If you know who you are selling to, you could prepare your webpage that satisfy those particular buyers and increase your conversion rate.

2. Who is selling the same product as me?

After targeting your buyer you should look at your major competitor. Who are selling the same product as you are? This research is vital for two main reasons. The first one would be, you could identify what they did to sell their product effectively. Secondly, you could copy their methods and at the same time find ways to make your webpage better. Look at some loopholes or weakness of your competitor web pages. And use that information effectively.

There are many ways that you could do this. Just do some research on search engine optimization or SEO and you’ll be able to find out the ways to extract important information from your competitor web pages.

3. Am I taking the right steps?

After getting the product to sell, understanding your target then researching your competitors, naturally you’ll be starting your own promotional page. Implementing the right method is a good start. However you do need to keep track on your progress. If your webpage ranking does not improve and your sales are not going anywhere, it means something else must be done.

As I mentioned before internet marketing are not so simple. It does take time and a lot of trials and errors.  So do learn more about it before you decide online business as your main source of income.

Category: Miscellaneous |
| November 15, 2011
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How to distinguish genuine internet marketing products from fakes?

“If it seems too good to be true, than it probably is.”

Do you know this famous adage? It does seem like common sense somehow but still many ends up buying internet marketing product that promises more than it actually delivers. Are you one of them? Have you spend a fortune buying e-books, so called latest software and courses that promise to make you internet millionaires in no time? And you end up as an internet pauper?

I really can’t blame you if you did. I, myself had fallen into this trap when I first started in internet marketing ventures. But making these mistakes helps me to identify what I should do when once again faced with similar products. So how to distinguish the genuine product from fakes? There are two major ways.

1. By looking on the sales

This is easily done by researching on the keywords. Use Google Keyword Tools to look on how many searches had been done for particular product. Look into several variations like region or exact match searches. If the searches are high it probably shows many are promoting this product. If many are promoting this product there is a big probably that this is a good product. So you don’t have to waste your money on various products when you can buy one product that is good enough.

At the same time you could use Google Analytics to look on the sales progress. Sometime those products are highly search when it was first introduce so you could see a high percentage on the chart. But if you see the lines suddenly plummeted then there is a possibility that something is wrong with product. Then it rise again as the marketer manage to enter new market. So if the analytic graph is very unstable then be very aware.

2. By reading through reviews

Now, I’m pretty sure that you are aware of so many fake reviews out there that seem to say amazing things about the products. But I’m not talking about those types of reviews. I’m talking about the reviews made by experienced, honest and actual user of the products.

The first website that you should check is IM Report Card. The site provides comprehensive description of products. You could easily research them there. If it has negative review or comments it is probably accurate. But sometime new product is not listed. In this case, research on the creator. If the ranking is bad then probably the new product under them won’t be good either.

However, I personally think the best reviewers are in Warrior Forum. This forum is filled with internet marketers and you’ll learn a lot from them too. You can post some questions and also comments on the product. Until now, this method of researching on the products has not failed me yet. So highly recommend you do the same thing. Try not to waste your money on lousy products that you’ll never use.

Category: Miscellaneous |
| November 7, 2011
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Three Best Free Keyword Tools for SEO

SEO or Search Engine Optimization is important in getting your webpage to high ranking searches. I think if you’ve been doing SEO for a while you might notice several things that had been mentioned in an effective SEO campaign. One of them is identifying and using the right keywords for webpages.

However, there are more to just knowing the keyword. So let me introduce you to three best keyword tools that you can actually use for free and why do you need to use them.

Google Keyword Tool

Google Keyword Tool s a free online service that is under Google Adword. You can choose to register for Adword so you don’t have to type the captcha each time you do your research. But you don’t have to buy anything from Adword just to use this.

From this tool, you can see how many searches per month based on your keywords. It also shows a variation of similar keywords that you can use for your site. This information will help you to build your webpage and place it in good SERPs or Search Engine Ranking Pages. It is recommended by many webmasters that you used both most searches keyword and the lesser known keyword as you target the masses and your niche audience.

Google Analytics

Google Analytics is another free keyword tool from Google. It is not really a keyword tool per se but it does show how the keywords progresses over time. This is very effective for exact matches keywords or product names. Let just say you intend to sell a product named ‘Quantum Marketing’ through an affiliate. From analytics you see whether you should focus on promoting this product or not. If it has a very bad downhill or mediocre progression then it probably is something not worth pursuing.

Keyword Density Checker

There are a few versions out there but find one that is simple and free to use. How to use this and why is it important?  Imagine that you’ve found your best keyword from Google Keyword Tool and you found your perfect product using Google Analytics. When you do your keyword searches you’ll find several high ranking website that are selling or promoting the same thing. By using the Keyword Density Checker you can extracts keywords from that webpage and determines how often they are being used. Utilize this information to make your webpage better than your competitors. Try to change your mindset to that of your competitor. Ask yourself, if you are the web owner of that high ranking web page, how would you improve the keywords?

Now there are actually a lot more of keyword tools that you can use for free online. But start with this three as it gives you comprehensive yet simpler information that you can use immediately for your SEO campaign.

Category: SEO |
| November 4, 2011
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Understanding Black Hat SEO And How It Affects Your Internet Business

Black Hat SEO does sounds a little bit ominous, isn’t it? Like some secret underground society dealing with illegal substance. In a way, it is. It is basically search engine optimization techniques that had been used in unethical ways to reach higher SERP (Search Engine Ranking Page).

One of the main characteristic of Black Hat SEO are they breaks search engines rules and regulations. Sometime they misrepresent the content of their pages. Let just say that you actually look for ‘How to cook apple pie.’ Instead of an actual page of articles on the particular subject you’ll find a page filled with google ads listing on that topic. So you click on the ads instead, the webpage owner got its commission and you got a page sells apple pie. Ironically, that page you clicked initially was on the first page of SERP.

Now, this is a blatant misuse of search engine optimization. Some time back there are countless of these web pages until Google steps in, ban those pages and black list the google users who are earning those ridiculous income. So, many of those ‘black hat gurus’ find themselves from earning thousands a month to earning zero from google.

Not a good situation, isn’t it? Especially if your main income depends on your internet marketing business.

However, there are active debates on Black Hat SEO. This is because most of the SEO techniques are actually legal and ethical when it was first introduce. When some of this black hat internet marketer misuses them in large number, it raised a red flag with Google and other search engine. This is one reason Google keeps on updating and changing its algorithm from time to time.

But the questions are these techniques black hat in the first place?

Let us take hiding affiliate link or link cloaking for an example. Somehow, in a strange way, when readers see an affiliate link they would not click on it. Instead they would search a page that didn’t have as good content as the first and click on a cloaked link to buy that product.

Does this seem fair to the one who had put much effort on the page? No. So they would opt for link cloaking to get the sale they deserved. However, black hatters are erroneously using this techniques and it is beginning to raise red flags in the search engine.

Personally, my advice is to do your own study on black hat SEO and white hat SEO. Use white hat SEO as much as you can though the results would be not as fast. But it last longer. And so will your internet business.

Category: SEO |