So you heard all those stories about some internet marketer making thousands online. Does it attract you so much that you are considering leaving your full time job and join the rank of successful internet marketers?
Now before you decide to join the bandwagon, you should understand that making profit through internet marketing is not a clear cut simple job. If you do your research properly you’ll find that there are lots of bloods and tears involve. I’m not trying to scare you here. Making good income is probable through online business but you do need to learn some marketing tricks.
Understand that marketing an online product is not so much different from marketing an offline product. So if you actually have the salesman mentality or did some study on offline marketing, you have a good start. If not, just start with asking yourself the following questions.
1. Who is buying my product?
This is known as identifying and targeting your buyers. Understand who you are selling your product to. Who will buy your product? At the same time, understand about niche and focusing on your target buyers. If you intend to sell your product to everybody, it will probably doesn’t work. If you know who you are selling to, you could prepare your webpage that satisfy those particular buyers and increase your conversion rate.
2. Who is selling the same product as me?
After targeting your buyer you should look at your major competitor. Who are selling the same product as you are? This research is vital for two main reasons. The first one would be, you could identify what they did to sell their product effectively. Secondly, you could copy their methods and at the same time find ways to make your webpage better. Look at some loopholes or weakness of your competitor web pages. And use that information effectively.
There are many ways that you could do this. Just do some research on search engine optimization or SEO and you’ll be able to find out the ways to extract important information from your competitor web pages.
3. Am I taking the right steps?
After getting the product to sell, understanding your target then researching your competitors, naturally you’ll be starting your own promotional page. Implementing the right method is a good start. However you do need to keep track on your progress. If your webpage ranking does not improve and your sales are not going anywhere, it means something else must be done.
As I mentioned before internet marketing are not so simple. It does take time and a lot of trials and errors. So do learn more about it before you decide online business as your main source of income.