Archive for Miscellaneous

RSS For Marketing Success

The online marketing scenario is growing at a faster pace as more and more businesses and services are going online with an ecommerce presence. Various aspects of marketing have been dealt online through different marketing tools and RSS Feeds is one such tool that can create a uniform set of targeted web traffic to your online presence. The application, so far the only method that can avoid all the spam filters is simply a tool to publish the contents of a webpage. Let’s get a clearer picture of this one web marketing tool.

RSS feeds are information carriers that can contain information in the form of content keywords or e-zines that can be either of a product, service or of personal info. The information contained in RSS feeds will be in a summary form allowing the targeted audience to get a bird’s eye view of the web page updates. This is one area where most users of RSS feeds via their smartphones or tablet PC’s love to save the feeds for easy redirections to their favorite sites. When it comes to online promotions and activities of your ecommerce platform, RSS feeds can be used to carry HD videos, PowerPoint presentations, audios etc.

From the marketing point of view one best benefit of using RSS feeds is that you can reach your pre determined targeted market easily through the feeds and can make it easier for the web users to get to your web content in the most comfortable way. It’s a hassle free web surfing experience for them. RSS feeds are now days mostly used by e-news platforms where web users can scroll on through the main contents and can go through the full content as and when they wish. Updated information provision is another advantage of reaching your customers and well wishers through the feeds.

Two most important things to be considered while preparing the feeds for your content when SEO is of your prime concern is that, are the keywords used for the feeds and the capability to be supported by the feed readers. RSS feed readers are the platforms through which the feeds can be delivered and it is cream to have a good compatibility with your readers. The second thing, the keywords are to be used after a careful research done on your targeted web market and relevant data mining. Always remember, the whole web world is a game that plays with keywords and you can be one step ahead if you invest your time and patience in creating efficient keyword based contents.

How To Effectively Market Your Online Business

So you heard all those stories about some internet marketer making thousands online. Does it attract you so much that you are considering leaving your full time job and join the rank of successful internet marketers?

Now before you decide to join the bandwagon, you should understand that making profit through internet marketing is not a clear cut simple job. If you do your research properly you’ll find that there are lots of bloods and tears involve. I’m not trying to scare you here. Making good income is probable through online business but you do need to learn some marketing tricks.

Understand that marketing an online product is not so much different from marketing an offline product. So if you actually have the salesman mentality or did some study on offline marketing, you have a good start. If not, just start with asking yourself the following questions.

1. Who is buying my product?

This is known as identifying and targeting your buyers. Understand who you are selling your product to. Who will buy your product? At the same time, understand about niche and focusing on your target buyers. If you intend to sell your product to everybody, it will probably doesn’t work. If you know who you are selling to, you could prepare your webpage that satisfy those particular buyers and increase your conversion rate.

2. Who is selling the same product as me?

After targeting your buyer you should look at your major competitor. Who are selling the same product as you are? This research is vital for two main reasons. The first one would be, you could identify what they did to sell their product effectively. Secondly, you could copy their methods and at the same time find ways to make your webpage better. Look at some loopholes or weakness of your competitor web pages. And use that information effectively.

There are many ways that you could do this. Just do some research on search engine optimization or SEO and you’ll be able to find out the ways to extract important information from your competitor web pages.

3. Am I taking the right steps?

After getting the product to sell, understanding your target then researching your competitors, naturally you’ll be starting your own promotional page. Implementing the right method is a good start. However you do need to keep track on your progress. If your webpage ranking does not improve and your sales are not going anywhere, it means something else must be done.

As I mentioned before internet marketing are not so simple. It does take time and a lot of trials and errors.  So do learn more about it before you decide online business as your main source of income.

How to distinguish genuine internet marketing products from fakes?

If it seems too good to be true, than it probably is.

Do you know this famous adage? It does seem like common sense somehow but still many ends up buying internet marketing product that promises more than it actually delivers. Are you one of them? Have you spend a fortune buying e-books, so called latest software and courses that promise to make you internet millionaires in no time? And you end up as an internet pauper?

I really can’t blame you if you did. I, myself had fallen into this trap when I first started in internet marketing ventures. But making these mistakes helps me to identify what I should do when once again faced with similar products. So how to distinguish the genuine product from fakes? There are two major ways.

1. By looking on the sales

This is easily done by researching on the keywords. Use Google Keyword Tools to look on how many searches had been done for particular product. Look into several variations like region or exact match searches. If the searches are high it probably shows many are promoting this product. If many are promoting this product there is a big probably that this is a good product. So you don’t have to waste your money on various products when you can buy one product that is good enough.

At the same time you could use Google Analytics to look on the sales progress. Sometime those products are highly search when it was first introduce so you could see a high percentage on the chart. But if you see the lines suddenly plummeted then there is a possibility that something is wrong with product. Then it rise again as the marketer manage to enter new market. So if the analytic graph is very unstable then be very aware.

2. By reading through reviews

Now, I’m pretty sure that you are aware of so many fake reviews out there that seem to say amazing things about the products. But I’m not talking about those types of reviews. I’m talking about the reviews made by experienced, honest and actual user of the products.

The first website that you should check is IM Report Card. The site provides comprehensive description of products. You could easily research them there. If it has negative review or comments it is probably accurate. But sometime new product is not listed. In this case, research on the creator. If the ranking is bad then probably the new product under them won’t be good either.

However, I personally think the best reviewers are in Warrior Forum. This forum is filled with internet marketers and you’ll learn a lot from them too. You can post some questions and also comments on the product. Until now, this method of researching on the products has not failed me yet. So highly recommend you do the same thing. Try not to waste your money on lousy products that you’ll never use.