Small start-up business firms, being concerned about their expenses, always need to establish a strategy that reduces their costs. This can involve many tactical practices, of which cutting down the marketing expenses is a big shot! Start-up firms who are Business-to-Business (B2B) traders of products and services aims at reaching their targeted customers via various approaches. Marketing online through the numerous paid and unpaid B2B platforms is a big entry point to achieve this target.
Search Engine Optimization, as most of us might know is a set of practices that complements each other’s in order to create a required traffic level to the web presence of a piece of information. For traders, making use of B2B platforms by incorporating few SEO skills will assist in reaching their target fast. Let’s get this in detail through an example. Alibaba.com is a worldwide B2B trading platform deep-rooted in China. Anybody who intends to buy or sell things from a business viewpoint can register either free or paid memberships with Alibaba. Sellers can have webpages to key in information of their company, business, products and services. Buyers on the other hand can key in their buying interests. Alibaba after verification will match the buyers and sellers interests in order to initiate a business deal. Now, this can be even better by the suggested SEO’s. Traders can do basic Keyword based studies which indicates the keyword searches related to the business, product, service or the industry. Creating content that is ‘Organically Rich’ with these highlyb relevant keywords and tagging them with sites like alibaba will notify search engines like Google on the genuine availability of a piece of information.
Alibaba, is just one such example. There are business directories online that will help you identify various local, international and industry wise segmented B2B platforms. Simply creating a profile page in all such directories also won’t help in a long term basis, instead key in relevant information only with platforms that are frequented by your targeted users. One another advantage of using them is that major such platforms like Alibaba and eBay have already got a genuine identity and traffic via major search engines and registering with them will help businesses get noticed much faster.
Remember SEO as discussed before, is a multilevel game and only a combination of various proven SEO techniques will yield good results. IF you are a trader stuck with your marketing online, start signing up with these B2B’s and get your organic traffic for a competitive advantage.
Google has crawled into every facets of this tech networked globe! A presence over the net means getting closer with Google. We have seen the wide array of Search Engine Optimization tools and techniques used by marketers and individuals in promoting their web content for some time. It all focuses on Google’s criteria to rank pages and contents. This indicates some 200 over odd signals used by Google’s spiders to rank web pages. Now, one area that was left unattended or less attended by most marketers is with the speed of their web pages. Yes, Google has much of its focus now on fast loading quality contents.
It might sound odd, but in reality Google uses a combination of various such tools for ranking web pages. So why not trying to improve the speed of your web page as well? Make it simple, you as a user will wait or not for some 10 seconds for a flash to load or a page itself to load? None of us do. Hence we need to make sure that our contents are easily loadable. The point out here is something even worthier than just a site rank. It’s about the end user. Yes, most end users won’t be interested in your web content if it takes time to load. Whether it’s a product or service that you are selling or just a piece of web information, they will easily switch back to the results page due to a lagging download.
As far as search engines are concerned, it’s easier to use ‘speed’ as a factor in ranking a web page. While indexing your web pages, the Google Spiders will report on the loading time taken for each of the pages in a site. An average amount of time will be calculated over a specific period of time which will have an overall impact on Google’s ranking. This doesn’t mean that a site which loads in 4 seconds ‘will’ get better ranking as compared to another that takes 6 or 8 seconds to load.
When starting a new website, it’s advisable to select a web hosting company that offers faster services. Fast hosting will offer your web visitors a better surfing experience and will motivate them to visit the site again and to promote via word of mouth.
Site speed is not the only factor that Google takes into account. But remember, it’s something that can definitely add on the ranking criteria, an easy tool to get listed in search engines faster.
Key words, they form the basis of any Search Engine Optimization campaign. Every page of your website should carry targeted keywords. The content of the page depends completely upon the owner, but the manipulation of the contents into effective keywords, largely depends upon effective utilization of various keyword research tools.
Online world is equipped with open source and paid tools for SEO’s. The following are some of the paid and unpaid, Keyword Research tools.
- Google Keyword Tool
- Market Samurai
- Micro Niche Finder
Market Samurai and Google Keyword tools are the leading ones respectively in the paid and unpaid categories. Both have a frequently updated database on keywords. If you are ready to pay a little extra, Market Samurai can take you on a sure hit trip in the web world. Wordtracker is another option, but the limitation of results to 100 numbers and extra payment thereafter makes it a less friendly option to many.
Let’s take a closer look into Google’s Keyword tool. Being simple, user friendly and free of cost, its og no surprise that the Keyword tool has become a hit this fast. You will have to come up with the top keywords that will sell your content online. Then you can feed in those keywords one by one into Google Keyword tool’s search bar. Upon search, keyword tools will list down the Global Monthly Searches (GMS) and Local Monthly Searches (LMS) report of the provided keyword. Say for instance your keyword is having a GMS of about 30 million. This indicates a tough competition. Using this keyword can be profitable, but needs extensive amount of time and money to be pumped in.
Users can also make use of the secondary report of allied or related keywords automatically generated by keyword tool. This long list of keywords also acts as a checker whereby you can cross check to identify any keywords missed out by you. While optimizing the web contents with the selected keywords, users can try many trial and error sessions to identify the closer words that will bring in traffic.
Remember, search engine like Google is far brilliant than what we think, and doing so mechanically rather than in a natural way can create poor traffic to your contents. Always do a thorough step by step process of keyword identification and keyword research with the help of such tools to make sure the beginning of an online success!
If you are into internet marketing and online business presence, you probably would have come across the term Search Engine Optimization. For other out there, we define Search Engine Optimization (SEO) as the set of practices, tools and techniques used to rank a website and its contents higher in Search engines thereby creating traffic to those web contents. This nutshell definition of SEO is no more valid on a long term as the world of internet and businesses linked to it changes drastically as days passes by. Let’s get a glance at some of the emerging trends in SEO in 2012.
This one aspect of internet has changed the world dramatically over the last 2-3 years. It seems like no web content can live longer unless it has a good social presence. Yes, the number of Facebook likes, Twitter followers all add on to the popularity of the web page which is what the basis upon which SEO is linked. The more social your site is, the more chances for search engines to place you higher on its results.
Even thought Google+ was started by Google as an initiative to combat Facebook, it’s now used by marketers to create healthy and organic traffic to their sites. The benefit of using Google Plus is that Google, the search engine giant will include any Google plus contents along with its search results.
Off Page Optimization
Earlier in web marketing we only had on page optimization where marketers used to include the most relevant keywords and contents to drive traffic to their targeted web pages. But now the competition has led to a fully exploratory practice termed off page optimization. Off Page Optimization is simply link building, where traffic to particular web content is created via other pages and contents.
Video sites such as Youtube and Metacafe allows users to submit videos for free. Most marketers use these platforms to leave a link along with the video that redirects the users to the main web page. As most such video sites are already having a natural traffic, marketers can make use of this opportunity in redirecting the traffic to their web contents.
2012 is witnessing the biggest leap ever in the SEO industry. Even professional services offering Search Engine Marketing services finds it difficult to create targeted traffic levels within specific time periods, which was a common practice few years ago. Google along with other major engines is now favoring a natural, slow and steady organic traffic to web contents. To end users this is a blessing, whereas for web marketers it’s an alarm to get back in to the ‘natural’ way of marketing.
Blogs have a natural tendency of attracting the search engine traffic and are thus the main component for Search Engine Optimization. Blogging is mostly used by most of the Search Engines. How to use Blogging for SEO (Search Engine Optimization)?
Search Engine Optimization is a process by which one can make the visibility of websites or web pages better and clear. And blog is a kind of a personal journal published on the World Wide Web which is displayed in a chronological order in accordance to the latest posts to the older posts made on that particular topic. These blogs are posted in the World Wide Web and then through it, is available on the search engines and is displayed when the keyword related to that topic is entered. Blogging is used by almost all the search engines to make them popular among the internet surfers.
For using blogging for search engine optimization, one has to be very careful while providing the keywords for the search and the search engine should also respond in a way that the closest point details about the keyword typed. This will help in search engine optimization. The search engines would check up and update the daily blogs related to any kind of a topic which could be searched in a search engine page by the users.
The blogs should also have a proper one word description or a heading following which the users can make use of the search engines. In fact the search engines should predict about the blogs required with the help of the first word itself and tries to give the nearest results possible.
A HTML sitemap should be created on the blogs which helps in increasing the number of pages in the Search Engine Index. Apart from that in many blogs there are complaints regarding the duplication of the information in many other places. This can obstruct the Search Engine Optimization through blogging as some of them would not prefer using it.
Another way to help in Search Engine Optimization through blogs is that, the blogs should not have too many links posted into it. Blogs should mainly have direct information about the things asked for. If there are many links posted inside the blog there might be a reduction of usage of that search engine. Also, apart from the normal text search people might also have image search and thus blogging should have all the facilities to fulfill all the requirements of the user.
All these things would surely help in Search Engine Optimization with the help of Blogging.