One of the most staggering facts exhibited in Facebook’s public filing recently, threw light to the strength of ‘mobile traffic’ online. More than 50% of Facebook traffic was through mobile handheld devices such as smartphones and tablet PC’s. What is even more exclaiming is that the smartphone penetration rate in the United States has crossed 50% and is expected to be above 65% by the end of the year. This has accelerated the Facebook Business Pages to divert their Facebook SEO campaigns into a more active direction.
Mobile Organic Search
- What we need is to have a presence in the 1st search page results. Mobile users are never even thinking of going to a 2nd page of the results! Let’s see some tactics.
- From your desktop site, you already link to your FB profile. Brand name can be included as the anchor text for the link and try to avoid the ‘Find us in Facebook’’ plugin.
- In your profile name, try including few keywords as choice. In this way you can optimize the title as well as the URL of your FB profile for matching with the keywords.
- Upon getting relatively good traffic to your Facebook page you can get an easy to remember Facebook URL. For example if your FB URL is like https://www.facebook.com/profile.php?id=1115529110, you can change it into http://www.facebook.com/(name provided by you).
- Your FB profile has got valuable Text Fields. Making use of the options such as ‘Info’, ‘Description’ etc with Organically Rich contents can get you sustainable traffic over a long period.
- Follow the much used strategy of linking your FB page from other social profiles of yours. Connecting with your blogs and video sites are proven tactics.
- Crawler activities on FB can be monitored once you setup branded redirect tracking links while linking profiles.
Mobile Paid Search
These days many brands are using their FB profile as a mobile PPC landing page. Some ways to maximize mobile engagement are as follows:
- You need to connect to the exact mobile landing page. Normally FB redirects those offline smartphone users to m.facebook.com Info page, which is likely to change as ‘Timeline’ is already rolled out for smartphone users.
- Be aware of the fact that mobile users while clicking on your FB links from other web sources mostly requires user name and login password to be keyed in every time ad this annoyance can turn away the user, unless he or she is redirected using their FB app.